Newspaper

With the rise of Internet blogs and 24-hour news cycles, the traditional, printed newspaper is becoming obsolete. People, especially younger generations, prefer to access information on a need-to-know basis instead of consuming the news that a company has decided to include in its daily edition. Today's consumers obtain the news topics that they desire from multiple online sources. For example, a reader may visit a financial site for the latest stock market numbers and then go to a local site for information about their town's budget meeting. In addition, due to the immediacy of accessing information, newspapers can no longer keep up with the latest details of a story. They are often out-dated by the time they are published. Finally, as the readership shifts from print to online information sources, so does the advertising revenue. Instead of advertisers buying large ad spaces in the paper, they use social media promotions and targeted sites to attract customers. This has resulted in a major decline in revenue for newspapers. Consequently, many papers in smaller markets have already folded, and many papers in larger markets have decreased to approximately half the size they were in their heyday.